Hi Hey Hello

I’m Allyson, a freelance strategist and writer who translates complex information into engaging content.

For 15+ years, I’ve helped brands connect with their audiences through content. I started my career in journalism before spending a decade at Portland's top creative agencies, and now bring a journalist's instinct for story and a strategist's precision for impact to every project.

My specialty is turning complex information into content people can actually use—data-driven storytelling and product copy that informs/educates/inspires. (Just choose your verb.) I also handle stakeholder interviews and research to guide direction and back it all up.

If you’re a brand with courage, let’s start with hello.

EMAIL ME

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EMAIL ME //

Make Sense of Your Mission

Strategy & Writing

  • Positioning, brand narrative, and core messaging

  • Thought leadership articles and white papers

  • Case studies

  • Website content and blogs

Research & Interviews

  • Industry and competitor research

  • Stakeholder interviews

  • Insight distillation and summaries

I help companies of all kinds and sizes, with a particular fondness for women’s and pediatric health, public sectors, and lifestyle brands (for balance). A few highlights: building a robust patient education library for a progressive women’s health provider, transforming dense research into compelling data-driven thought leadership for a top consulting firm, reworking a local nonprofit's fragmented service info into an accessible resource hub, shaping brand strategy into on-the-ground training materials for a global hospitality company, and directing brand communications for Napa Valley wineries and top travel companies. I’ve also lovingly, painstakingly crafted many intimate profiles of fascinating people. See my work here >

As a just-me, non-working person, I enjoy baking, hiking, collecting modern art, and playing with my toddler-aged daughter and golden retriever, in equal measure.

Be better than boring:

writing > generating

Happy Clients

Hyatt Hotels
Women’s Healthcare Associates
The Story Shack (Deloitte)
Community Action
The Portland Clinic
Wise Woman Herbals

RD Winery
Modern Adventure
MEJDI Tours
Kensington Tours
Branch Basics
Mike Bennett Studios
Et al.

SEE MY WORK

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SEE MY WORK //