Brand messaging and copy for brands with courage.

LET'S WORK

I’m Allyson Marrs

A freelance content strategist and writer based in Portland, Oregon. I help drive brand growth through clarity in who you are and consistency in how you show up.

SEE ETC.

Services

  • Strategy & writing - positioning, messaging, thought leadership, ghostwriting, etc.

  • Copywriting - website content, products, campaigns, emails, etc.

  • Research & interviews - industry research, stakeholder interviews, etc.

Why not just use a robot to write your stuff?

AI is a neat tool. But it’s not human. And it can’t connect on an emotional level. So, on top of writing from my real human heart to match (or create) your brand voice, I also leverage my type-A personality to focus on impact and repeatability. This means I craft an organized way to plan, create, and share your brand’s content—again and again—to support your business goals (which I assume include things like “growth”).

Happy clients

Hyatt Hotels

Modern Adventure

Women's Healthcare Associates

Kensington Tours

Community Action

RD Winery

Branch Basics

Wise Woman Herbals

Mejdi Tours

Community Action

Hyatt Hotels Modern Adventure Women's Healthcare Associates Kensington Tours Community Action RD Winery Branch Basics Wise Woman Herbals Mejdi Tours Community Action

  • I can't tell you how much I appreciate you and ALL of your skills, from copywriting, advice on the website, and project management. You are quite a package.

    Gini Petersen, Director of Development & Communications @ Community Action

  • We've worked with you in different capacities over the last few years, and I am always deeply impressed with your intelligence, enthusiasm, communication skills, and ability to get things done. We've had great success partnering on content strategy, media relations and PR. You're passionate, organized, and relentless in the very best sense.

    Scott McNeely, former COO @ Modern Adventure

  • As a small growing brand, outsourced talent is critical, and having you on retainer has been a valuable investment with exceeding returns. You quickly became an invaluable part of our team through your organized, methodical approach and impeccable communication. We saw triple-digit percentage engagement increases across multiple platforms from the successful PR and content strategies you provided us. The ease of working with you combined with the results we've experienced has made it a pleasure to not only work with you but to also refer you.

    Darcey Howard, former CMO @ Thinking Tree Spirits

  • You always makes it look easy. When evaluating our content library, along with competitive and consumer analyses, you recommended a content strategy that takes advantage of consumer trends, competitive opportunities, and SEO best practices and plays to our strengths. Best of all, your easy-to-use trackers and collaboration tools make moving forward just a matter of putting one step in front of the other.

    Jennifer Norberg, Marketing Director @ WHA

  • Within just a few days of working together you demonstrated a deep understanding of the audience, our goals, and your personal investment in our success. Thanks to your incredible work we saw an increase in ticket sales and engagement far beyond what we expected. We highly recommend your services and can't wait to work together again!

    Nessa Jimenez, Partner @ Kickass Conferences

  • You are the ideal blend of PR master and marketing maven—a tremendous strategic partner. You're proactive and a pro at coaching leaders on media opportunities, offering insightful feedback in a respectful manner. Most importantly, you're fantastic at guiding overall strategy, making sure we stay consistent in our thought leadership messaging.

    Katie Hurst, former Senior Director, PMO @ Ruby

  • You did an amazing job developing new website copy by elaborating on our brand’s voice and telling our company’s story in an engaging and succinct way. Thank you for taking the time to really understand our goals for the project and knocking it out of the park!

    Meghan Verhey, former CMO @ Forward Greens

  • Not only are you one of the hardest-working people I've ever worked with, but you're also is one of the most creative minds in the PR world. In an industry that is experiencing such a great shift, you are leading the way in merging channels and tools into a tactful and powerful blueprint for what modern PR should look like. Consulting with you was by far one of the best decisions we could've made as a company.

    Cory Rossnagel, former Marketing Manager @ MEJDI Tours

  • We loved working with you! You're a wonderful communicator, detail oriented, and have a great system for defining brand voice. Thanks to your media strategy, we had a very successful launch for our new location.

    Ryan Carpenter, Moberi Founder

  • You have consistently taken a thoughtful and deliberate approach with handling our press and communications. Your creative strategies have propelled our business’s growth and recognition, and you're such an asset to any business and a true pleasure to work with.

    Mailynh Phan, CEO @ RD Winery

  • You took a highly skilled and thoughtful approach to establishing the standards for our brand messaging and tone of voice which ensured consistent and distinct content for our website revamp and product launch. You're an expert in strategy and messaging and always a pleasure to work with. You would be a great asset to any team looking to elevate their communications!

    Allison Conway, Creative Director @ Branch Basics