Frank Family Vineyards

Work done while employed at FINE for FINE client

Photos: Frank Family Vineyards

 

First constructed as the Historic Larkmead Winery in 1884, Frank Family Vineyards is Napa Valley’s third-oldest winery. Under the more recent ownership of longtime entertainment executive Rich Frank, they are a legend turned legacy. Their family-owned, people-first intention emerges on a site that tells the story of a kind of hospitality where every guest is invited into the daily experience like an extended member of the family.

Storybook navigation introduces users to a typical vineyard day, with an ever-present clock element to guide the narrative. Content is paced to slow things down, to engross, demonstrating a commitment to people that drives a desire to experience it all first hand. The site works as a family album, communicating a familial experience made even better with great wine.

“I appreciate all of your hard work, creativity, and enthusiasm in helping us build a beautiful website to showcase our brand. You kept us on schedule, encouraged us to think outside the box, and to this date, your attentiveness and customer service has been excellent.” - Leslie Frank

 

Responsibilities

- Project director

- Website content strategy and copywriting

- FINE project tour

Awards

- Communication Arts Webpick of the Day

- Summit Emerging Media Award

- Webawards Outstanding Website

- Davey Award

- Communicator Excellence